Social Media Marketing

For creative, organised people who want to manage social pages for small businesses and local brands.

• Audit a business's social pages and spot quick wins
• Plan a month of content around clear content pillars
• Design posts in Canva and schedule them in Meta Business Suite
• Reply to comments and messages in the brand's voice
• Set up and monitor a basic boosted post or ad
• Send a monthly report clients actually understand

1. 01

   Module 1

   Audit and strategy

   • Auditing a client's pages and competitors
   • Defining the audience and goals
   • Choosing the right platforms
   • Content pillars and posting frequency
2. 02

   Module 2

   Content creation

   • Post formats: images, carousels, reels and stories
   • Designing on-brand posts in Canva
   • Captions and hooks that stop the scroll
   • Brainstorming with AI, then editing like a pro
3. 03

   Module 3

   Planning and publishing

   • Building a 30-day content calendar
   • Scheduling in Meta Business Suite
   • Getting client approval without delays
   • Community management: comments and DMs
4. 04

   Module 4

   Ads basics

   • Boosted posts versus ads
   • Choosing a goal, audience and budget
   • Following the ad setup checklist
   • Reading results and pausing what isn't working
5. 05

   Module 5

   Reporting and keeping clients

   • Reach, engagement and clicks explained simply
   • Filling in the monthly report
   • Packaging your service as a monthly retainer
   • Finding small business clients

• Social Media Manager
• Social Media Assistant
• Content Scheduler
• Community Manager